Viable Cities

Brand identity for Viable Cities, a strategic innovation programme
focusing on the transition to climate-neutral and sustainable cities.

Role
Lead designer





The programme's mission is climate
neutral cities 2030 with a good life for
all within planetary boundaries.



The brand identity should reflect
forward-thinking and innovation
but still be warm and welcoming. 




“We want to stand out but not in a
childish way. A forward movement
without being too literal. Like something
is going on here. Action, without being
pretentious”