Brand identity for Viable Cities, a strategic innovation programme focusing on the transition to climate-neutral and sustainable cities.
Lead designer/Art director
The brand identity should reflect innovation but still be warm and welcoming.
“We want to stand out but not in a childish way. A forward movement without being too literal. Like something is going on here. Action, without being pretentious”
The programme's mission is climate neutral cities 2030 with a good life for all within planetary boundaries.
Running on Cargo