What I do

I’m a lead designer with great passion for identity design based on, often complex, research and strategy. I’m currently working as lead designer at Prime, a role with a combination of leadership and hands-on craft.

I understand that good design is not just what looks good but instead what solves the problem AND looks good. I encourage the best ideas to surface no matter who they come from and I can quickly turn feedback into actionable points and clever design solutions. For me, great design develops through asking touch questions, collaboration, and is based on a solid design process.

Want to grab a coffee?

Who I am

My life started in the North, more specifically, Boden. After moving around quite a bit over the years I’m now situated permenantly in Stockholm.

I enjoy is walking my black lab Benny, food made by my personal chef a.k.a. partner (no really, an actual chef), binge worthy series and visiting places I haven’t been before. I also really enjoy design. Some of the design I’ve made can be viewed on this website.

Don’t hesitate to get in touch!


Design Lead
2020 – Present

Graphic Designer
February 2017 – 2020
Clients: Essity, Blossa, KTH, Tele2, Visit Sweden, GSK, Stockholms stad etc.

Wheelys Café
Graphic Design Lead/Art Director
March 2016 – November 2016

Stag & Hare
New York
Graphic Designer
April 2015 – September 2015
Clients: The Coca Cola Company, IHG, Gold Peak, Absolut Vodka etc.

Dedicate Advertising Agency
Creative Intern, Art Director
August 2008 – December 2008
Clients: Ford, Volvo, Norstedts Juridik etc.

Admire Communication
Creative Intern, Art Director
April 2008 – June 2008
Clients: Volvo, Kalmar Industries, Ellos, First Cargo etc.

New York City College of Technology
New York
AAS, Communication Design
January 2013 – January 2015

Linnaeus University
Web Design
January 2010 – May 2010

Diploma, Advertising/Art Director
January 2007 – December 2008

University of Gothenburg
AAS, Linguistics
June 2005 – January 2007

One Club
New York
Creative Boot Camp

Awards and Press 

The One Show – Shortlisted

PR Week Global Awards – Shortlisted

The Dieline – Published

The Dieline – Top 10 Project

ANSA Juvenarte – Exhibition, Oslo Art Gallery

Packaging of the World – Published

NYCCT – Academic Excellence Award

The City Tech Writer  “The Journal of Outstanding Writing.” 

Yet Another Blog Award – “The Girls of Florida”. Award for Sweden’s most popular marketing blogs.

Guldlådan – Bronze

Yrgo – Scholarship

Top 15 independent bloggers “The Girls of Florida”.