Malmö in the making
Strategic concept and art direction for
Arkitekturåret 2023.
During Malmö in
the making, people explore the city's changing spaces through architecture and culture.
Role
Lead designer/Art director
Role
Lead designer/Art director


Malmö has always been the sum of its inhabitants, and therefore can never stagnate – Malmö’s common denominator is change.




The visualization represents the city of Malmö as an everchanging being.
Digital Futures
Brand identity for Digital Futures, a cross-disciplinary research centre that explores and develops digital technologies of societal importance. It was jointly established by KTH Royal Institute of Technology, Stockholm University and RISE Research Institutes of Sweden.
Role
Lead designer/Art director
Role
Lead designer/Art director

Digital Futures vision is to shape an economically, environmental and socially sustainable society through
digital transformation.

The identity is built around the contras between analog and digital.





Digital Future´s technical solutions are based on the needs of man and society.

Coldish
The #1 no-go for people with sensitive teeth is ice cream. In fact, one-third of the key target audience says ice cream is just too painful to enjoy. So we hired a molecular gastronomist and a professional chef and invented Coldish, the world´s first luke-warm non-melting
ice-cream free from twinges and other cold discomforts for everyone to enjoy (yes, even vegans).
Role
Lead designer
Awards and press
The One Show – ShortlistedRole
Lead designer
Awards and press
PR Week Global Awards – Shortlisted


The #1 no-go for people with sensitive teeth is ice cream. In fact, one-third of the key target audience says ice cream is just too painful to enjoy.





How do we help people with cold discomforts enjoy ice cream: we hired a molecular gastronomist and a professional chef and invented Coldish.


Coldish is the world´s first lukewarm non-melting
ice-cream free from twinges and other cold discomfort free for everyone to enjoy.
Viable Cities
Brand identity for Viable Cities, a strategic innovation programme focusing on the transition to climate-neutral and sustainable cities.
Role
Lead designer/Art director

The programme's mission is climate neutral cities 2030 with a good life for all within planetary boundaries.

“We want to stand out but not in a childish way. A forward movement without being too literal. Like something is going on here. Action, without being pretentious”




The brand identity should reflect innovation but still be warm and welcoming.
Wheelys
The Wheelys bike is shipped with over 30 different components that either have to be unpacked and/or assembled by the customer. We made it easier for the customer to get a quick overview of their shipment by creating a systemized design based on the universal language of colors and icons.
Role
Lead designer/Art director
Published
The Dieline
The Dieline – The love index
The Dieline – Top 10 packaging projects
Role
Lead designer/Art director
Published
The Dieline
The Dieline – The love index
The Dieline – Top 10 packaging projects









