Felix Vinterspa
Ice have been embraced as a shortcut to better health through winter swimming, cryotherapy, and facial icing. However, when it comes to frozen food, the connection is not as obvious. One in three Swedes believes that frozen food is unhealthy despite containing as much or sometimes more nutrients than fresh food. To celebrate all forms of frozen health benefits, Felix opened a winter spa with frozen food as the source of inspiration.
The visual concept for the winter spa is a fusion of current influencer trends and Felix new brand guidelines, aiming to create a visually appealing and cohesive experience from packaging design to spa experience.
Role
Lead designer/Art director
Illustrator: Kalle Matsson
Read more:
Cafe
Vagabond
Livets Goda
The visual concept for the winter spa is a fusion of current influencer trends and Felix new brand guidelines, aiming to create a visually appealing and cohesive experience from packaging design to spa experience.
Role
Lead designer/Art director
Illustrator: Kalle Matsson
Read more:
Cafe
Vagabond
Livets Goda
Malmö in the making
Strategic concept, name and art direction for
Arkitekturåret 2023.
During Malmö in
the making, people explore the city's changing spaces through architecture and culture.
The visual concept is based on how Malmö has always been the sum of its inhabitants, and therefore can never stagnate. Malmö´s common denominator is change.
Role
Lead designer/Art director
The visual concept is based on how Malmö has always been the sum of its inhabitants, and therefore can never stagnate. Malmö´s common denominator is change.
Role
Lead designer/Art director
The design system is full of flexibility and movement. It represents the city of Malmö as an everchanging being.
Polisen
Since a large number of applicants does not necessarily mean fewer empty spots in police training, the campaign’s focus was to reach candidates, aged 19-35, who have the right qualities to succeed all the way through the program.
The target audience is generally attracted to realistic, emotionally engaging portrayals of the police profession, emphasizing its variety and the opportunity to make a difference for people. It was therefore important to find a new photographic style that portrays police work in an authentic way. Inspiration came from both popcultural references like “tunna blå linjen” and what kind of videos we see when we scroll through TikTok.
Role
Art director
The target audience is generally attracted to realistic, emotionally engaging portrayals of the police profession, emphasizing its variety and the opportunity to make a difference for people. It was therefore important to find a new photographic style that portrays police work in an authentic way. Inspiration came from both popcultural references like “tunna blå linjen” and what kind of videos we see when we scroll through TikTok.
Role
Art director
Digital Futures
Brand identity for Digital Futures, a cross-disciplinary research centre that explores and develops digital technologies of societal importance. It was jointly established by KTH Royal Institute of Technology, Stockholm University and RISE Research Institutes of Sweden.
Role
Lead designer/Art director
Role
Lead designer/Art director
An economically, environmental and socially sustainable society through digital transformation.
The identity is built around the contrast between analog and digital.
Praktikertjänst
Praktikertjänst is Sweden's largest private healthcare provider.
After conducting strategic brand work, we undertook the task of revitalizing Praktikertjänst’s brand identity. Our main aim with this refresh was to streamline the current brand identity, ensuring clarity and coherence over all platforms.
It’s worth noting that we did not redesign the logo.
Role
Lead designer/Art director
After conducting strategic brand work, we undertook the task of revitalizing Praktikertjänst’s brand identity. Our main aim with this refresh was to streamline the current brand identity, ensuring clarity and coherence over all platforms.
It’s worth noting that we did not redesign the logo.
Role
Lead designer/Art director
