Villaägarna’s Brand Identity

Villaägarna (Swedish Homeowners Association) is a national organization working to promote and protect the interests of homeowners.

Brief
Create a new logo and brand identity for Villaägarna.

Solution
A simple and straight forward logotype that captures Villaägarna’s friendly yet professional approach to their members. The logotype is part of a system that includes brand messaging and tone of voice, typography, color, graphic language and photography.

Role
Lead designer.


Wheelys Supply Boxes

Wheelys is a chain of organic bike cafés, enabling young people to start their own business. Wheelys was hosted at Y Combinator (the accelerator behind Airbnb, Dropbox, and Reddit) and has been funded by, amongst others, Paul Buchheit (creator of Gmail), Jared Friedman (founder of Scribd), and Justin Waldron (co-founder of Zynga).

Brief
The Wheelys bike is shipped with over 30 different components that either have to be unpacked and/or assembled by the customer. The brief was to make it easier for the customer to get a quick overview of their shipment.

Solution
A systemized design that is based on the universal language of colors and icons. Supply boxes feature a big Wheelys Cafe “W” and a straightforward description of what’s inside, paired with a simple icon. The pastel colors complement the stronger hues found on the cart itself.

Role
Lead designer.

Published
The Dieline
The Dieline – The love index
The Dieline – Top 10 packaging projects

Blossa’s OOH Campaign

Blossa is the most well-known brand on the Swedish market specializing in mulled wine.

Brief
Create an out of home Christmas campaign for Blossa mulled wine.

Solution
Instead of using the classic Blossa jingle in the annual Christmas campaign Blossa decided to invest in a completely new communication concept which purpose was to broaden the brand. The new concept will link Blossa with all of the cold months of the year and not only with mulled wine that traditionally is only enjoyed during Christmas.

Role
Graphic Designer.

In the Media
Resumé – En epok går i graven
Resumé – Månadens kampanj
Dagens Media


Fanta’s Halloween Collection

Fanta is a brand of fruit-flavored carbonated drinks marketed globally and created by The Coca-Cola Company.

Brief
Create labels for Fanta’s annual Halloween Collection.

Solution
Use well-known halloween characters that has “taken over” the label and logotype.

Role
Graphic Designer.
Designed in partnership with Meredith Morten and Rolando Galindo Cardoso.

Rå Chocolate Bars

Wheelys is a chain of organic bike cafés, enabling young people to start their own business. Wheelys was hosted at Y Combinator (the accelerator behind Airbnb, Dropbox, and Reddit) and has been funded by, amongst others, Paul Buchheit (creator of Gmail), Jared Friedman (founder of Scribd), and Justin Waldron (co-founder of Zynga).

Brief
Wheelys Café was working on creating their own line of superfoods. This project was to create a new packaging design for Rå raw chocolate.

Solution
Most raw chocolates have an earthy color scheme and "eco-friendly" look. Considering the small size of the package I decided to do the opposite, and instead create a punchy and colourful design that stands out among the rest. Foil was chosen to match the design.

Role
Lead designer.

Published
Packaging of the world
Your design juice

Manufacturer
Rawchokladfabriken