Felix Vinterspa
Ice have been embraced as a shortcut to better health through winter swimming, cryotherapy, and facial icing. However, when it comes to frozen food, the connection is not as obvious. One in three Swedes believes that frozen food is unhealthy despite containing as much or sometimes more nutrients than fresh food. To celebrate all forms of frozen health benefits, Felix opened a winter spa with frozen food as the source of inspiration.
The visual concept for the winter spa is a fusion of current influencer trends and Felix new brand guidelines, aiming to create a visually appealing and cohesive experience from packaging design to spa experience.
Role
Lead designer/Art director
Illustrator: Kalle Matsson
Read more:
Cafe
Vagabond
Livets Goda
The visual concept for the winter spa is a fusion of current influencer trends and Felix new brand guidelines, aiming to create a visually appealing and cohesive experience from packaging design to spa experience.
Role
Lead designer/Art director
Illustrator: Kalle Matsson
Read more:
Cafe
Vagabond
Livets Goda
