Villaägarna’s Brand Identity

Villaägarna (Swedish Homeowners Association) is a national organization working to promote and protect the interests of homeowners.

Brief
Create a new logo and brand identity for Villaägarna.

Solution
A simple and straight forward logotype that captures Villaägarna’s friendly yet professional approach to their members. The logotype is part of a system that includes brand messaging and tone of voice, typography, color, graphic language and photography.

Role
Lead designer.