Rå Chocolate Bars

Wheelys is a chain of organic bike cafés, enabling young people to start their own business. Wheelys was hosted at Y Combinator (the accelerator behind Airbnb, Dropbox, and Reddit) and has been funded by, amongst others, Paul Buchheit (creator of Gmail), Jared Friedman (founder of Scribd), and Justin Waldron (co-founder of Zynga).

Brief
Wheelys Café was working on creating their own line of superfoods. This project was to create a new packaging design for Rå raw chocolate.

Solution
Most raw chocolates have an earthy color scheme and "eco-friendly" look. Considering the small size of the package I decided to do the opposite, and instead create a punchy and colourful design that stands out among the rest. Foil was chosen to match the design.

Role
Lead designer.

Published
Packaging of the world
Your design juice

Manufacturer
Rawchokladfabriken