Rå Chocolate Bars

Wheelys is a chain of organic bike cafés, enabling young people to start their own business. Wheelys was hosted at Y Combinator (the accelerator behind Airbnb, Dropbox, and Reddit) and has been funded by, amongst others, Paul Buchheit (creator of Gmail), Jared Friedman (founder of Scribd), and Justin Waldron (co-founder of Zynga).

Wheelys Café was working on creating their own line of superfoods. This project was to create a new packaging design for Rå raw chocolate.

Most raw chocolates have an earthy color scheme and "eco-friendly" look. Considering the small size of the package I decided to do the opposite, and instead create a punchy and colourful design that stands out among the rest. Foil was chosen to match the design.

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