Coldish 

The #1 no-go for people with sensitive teeth is ice cream. In fact, one-third of the key target audience says ice cream is just too painful to enjoy. So we hired a molecular gastronomist and a professional chef and invented Coldish, the world´s first lukewarm non-melting ice-cream free from twinges and other cold discomforts for everyone to enjoy (yes, even vegans).

Role
 Lead designer

Awards and press
The One Show – Shortlisted
PR Week Global Awards – Shortlisted 

The #1 no-go for people with sensitive
teeth is ice cream. In fact, one-third of
the key target audience says ice cream
is just too painful to enjoy.





How do we help people with cold
discomforts enjoy ice cream: we hired
a molecular gastronomist and a
professional chef and invented Coldish.



Coldish is the world´s first lukewarm
non-melting ice-cream free from
twinges and other cold discomforts
free for everyone to enjoy.
 
Running on Cargo