Anamma köttavdraget
A survey conducted by Novus on behalf of the plant-based food producer Anamma shows that half of Swedes have eaten the same amount of meat over the past year, while the remaining quarters have either increased or decreased their consumption.
In order to nudge costumers in a greener direction Anamma launched the campaign "Köttavdraget" ("Meat Deduction"), which allows those who have bought meat to use their receipt to get a "meaty discount" on plant-based products.
Role
Lead designer/Art director
Read more:
Dagens Industri
Resumé
Vegomagasinet
Välj vego
Matpriskollen
In order to nudge costumers in a greener direction Anamma launched the campaign "Köttavdraget" ("Meat Deduction"), which allows those who have bought meat to use their receipt to get a "meaty discount" on plant-based products.
Role
Lead designer/Art director
Read more:
Dagens Industri
Resumé
Vegomagasinet
Välj vego
Matpriskollen
